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GSTC College
Date
April 2014
Location
Kuala Lumpur, Malaysia
Role
Creative direction, design
Project Deliverables
• Brand Identity
• Illustration
• Stationary Design
• Marketing Collateral
1. Brief:
In 2014, I as lead designer collaborated with GSTC College, a government-owned institution operating under The Land Surveyors Board Malaysia to design a logo and create a cohesive visual identity. The goal was to capture the institution's essence and meet the given guidelines.
2. Challenges:
Navigating government regulations, balancing creativity with professionalism, and ensuring consistency across diverse design projects posed challenges.
3. Goals:
The primary goals were to develop a distinctive logo reflecting GSTC College's values and establish a consistent visual language for promotional materials, enhancing brand visibility.
4. Unique Solution:
Thorough research and a blend of modern aesthetics with heritage elements resulted in a fresh logo that met guidelines and creatively represented the institution. A unified design strategy ensured consistency across all materials, reinforcing the college's brand.