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GSTC College

Date

April 2014

Location

Kuala Lumpur, Malaysia

Role

Creative direction, design

Project Deliverables

• Brand Identity

• Illustration

• Stationary Design

• Marketing Collateral

1. Brief:
In 2014, I as lead designer collaborated with GSTC College, a government-owned institution operating under The Land Surveyors Board Malaysia to design a logo and create a cohesive visual identity. The goal was to capture the institution's essence and meet the given guidelines.

2. Challenges:
Navigating government regulations, balancing creativity with professionalism, and ensuring consistency across diverse design projects posed challenges.

3. Goals:
The primary goals were to develop a distinctive logo reflecting GSTC College's values and establish a consistent visual language for promotional materials, enhancing brand visibility.

4. Unique Solution:
Thorough research and a blend of modern aesthetics with heritage elements resulted in a fresh logo that met guidelines and creatively represented the institution. A unified design strategy ensured consistency across all materials, reinforcing the college's brand.

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